Making You YouTube Noticed

Internal Social Media Network for your Coffee Shop?

Let me start by saying: b eing a barista is not easy. I work at a Cafe as a barista; I have learnt more about the importance of patience, dedication, and making connections there than I have anywhere else. And I know that many baristas feel the same way. But do baristas always love their job? No. Customers yell at you, they give you back the drinks you and ask for something else. And unless you're always chirpy, they think you're rude. L ike at any other work environment, Baristas need to feel like all of that is outweighed by the benefits. A big part of loving your job is feeling connected to it. They need feel like they are willing to bare the bad days (which are more frequent than good days) and commit to the organizations goals. One way to ensure that employees feel connected and committed to the organization is creating a space for them to converse with their coworkers, vent, talk about their days at work, and communicate their ideas. The best platform to m...

FB comments: To Delete or Not to Delete?

"Your Brand is What Your Customers Say It Is" W ell that's scary. The authors of Groundswell , Charlene Li and Josh Bernoff , who tell us all about how to "win" in a world that is forever transformed by social technologies, tell us that we cannot define our brand, our customers do it for us. In a platform like Facebook, this statement could not be more true. In one virtual space, people who are affected by our products get the opportunity to praise or complain without having to physically face anybody. The customers are conversing about us and thus creating our brand. These are comments on the Facebook page of the chain bakery-cafe Panera Bread . Just look at the variety of comments on a post of a sandwich. Customers tell you what they like, they tell you what they don't, and they also just rant. W hile FB brings a great number of supporters and positive feedback, it may also create and spread a negative image of the company. So the q...

On Social Media Management

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