Making You YouTube Noticed

Social Montoring of Coca-Cola: Part 1

My grandfather, a very traditional Nepali man was never for all things Western, but Coca-Cola, he could not resist. He would hand me a 20 Rupee note and say " Ja euta Coke laidey " (Go get me one Coke). It was never a can or a plastic bottle. For some reason, Nepal mostly consumed glass bottles of Coke. I am not a frequent consumer, like my grandfather was, but I too, cannot resist a glass bottle of the Coca-Cola when I see one. It's not so much about the taste of what I'm drinking, it's about the memory. I think about my childhood, the Coca-Cola labels in all the shops, the redness of it, and the feeling I had handing over that bottle to my grandfather. Coca-Cola gives me a sense of nostalgia. In its traditional marketing, the Coca-Cola Company has been successful in tapping the crucial elements of human emotions. Because the company has separate branches in various countries, their traditional broadcast marketing has catered to the cultural differences a...

Internal Social Media Network for your Coffee Shop?

Let me start by saying: b eing a barista is not easy. I work at a Cafe as a barista; I have learnt more about the importance of patience, dedication, and making connections there than I have anywhere else. And I know that many baristas feel the same way. But do baristas always love their job? No. Customers yell at you, they give you back the drinks you and ask for something else. And unless you're always chirpy, they think you're rude. L ike at any other work environment, Baristas need to feel like all of that is outweighed by the benefits. A big part of loving your job is feeling connected to it. They need feel like they are willing to bare the bad days (which are more frequent than good days) and commit to the organizations goals. One way to ensure that employees feel connected and committed to the organization is creating a space for them to converse with their coworkers, vent, talk about their days at work, and communicate their ideas. The best platform to m...

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