On Social Media Management

My grandfather, a very traditional Nepali man was never for all things Western, but Coca-Cola, he could not resist. He would hand me a 20 Rupee note and say " Ja euta Coke laidey " (Go get me one Coke). It was never a can or a plastic bottle. For some reason, Nepal mostly consumed glass bottles of Coke. I am not a frequent consumer, like my grandfather was, but I too, cannot resist a glass bottle of the Coca-Cola when I see one. It's not so much about the taste of what I'm drinking, it's about the memory. I think about my childhood, the Coca-Cola labels in all the shops, the redness of it, and the feeling I had handing over that bottle to my grandfather. Coca-Cola gives me a sense of nostalgia. In its traditional marketing, the Coca-Cola Company has been successful in tapping the crucial elements of human emotions. Because the company has separate branches in various countries, their traditional broadcast marketing has catered to the cultural differences a...

C oca-Cola : we all know it, whether we love it or we stay away from it. And when I say "we" I mean me and the entire planet. Lets look at this stat from Statistic Brain : I f 96% of the world recognizes your brand, you must be doing something right! But in order to get that 96% to continue buying the soda, the company needs to energize customers. To  energize  is to "[tap] into the power of word of mouth by connecting with, and turning on, [the] most committed customers..." ( Groundswell ). It is apparent that the Coca-Cola brand is all about energizing . Out of the various other marketing techniques the company uses, I want us to look at their creative vending machines that are extremely well thought out. The Vending Machines Coca-Cola has used unique interactive vending machines that capture the public's attention, touch their hearts, and get them sharing their experience. They have done this under the one campaign that "Co...