On Social Media Management

P reviously, I looked at Coca-Cola's general role in Social Media. I analyzed their activity on Facebook , Twitter , Youtube , and Instagram. I also looked at their website and used analytic tools like Social Mention , Social Baker , Ice Rocket , and Google Trends to analyze their general presence in the new media.  What I learnt?  Coca-Cola is huge! I nstead of trying to dissect the entire brand, I will look at their latest campaign: #ShareTheSound , which is Coke's attempt at creating an #AIDSFREEGENERATION .  The campaign seeks to raise awareness on AIDS. Coca-Cola is often involved with causes. One of its biggest cause campaign was to save polar bears. Remember that? When all the cans were white and had a bear on it?  L et's have a look at Facebook :  If you remember, in Part 1, I had mentioned that their page is blank with no posts from the company. It appears that it might have just been down. Currently there are a ton of posts. T...