On Social Media Management

"Your Brand is What Your Customers Say It Is" W ell that's scary. The authors of Groundswell , Charlene Li and Josh Bernoff , who tell us all about how to "win" in a world that is forever transformed by social technologies, tell us that we cannot define our brand, our customers do it for us. In a platform like Facebook, this statement could not be more true. In one virtual space, people who are affected by our products get the opportunity to praise or complain without having to physically face anybody. The customers are conversing about us and thus creating our brand.   These are comments on the Facebook page of the chain bakery-cafe Panera Bread . Just look at the variety of comments on a post of a sandwich. Customers tell you what they like, they tell you what they don't, and they also just rant. W hile FB brings a great number of supporters and positive feedback, it may also create and spread a negative image of the company. So the q...

Alohomora  I f only she could pick up a wand and shout " Alohomora " at closed minds to open them up, because it appears that as a muggle, she has no chance. After her speech on feminism this past Saturday for the HeforShe campaign at  the United Nations Headquarters in New York City, the Harry Potter Actress, turned advocate, and currently a goodwill ambassador for UN Women , is facing an array of extreme feedback. Mostly positive and praising but illuminate the realities of our world, pointed out in her speech.  Here are 18 beautiful minutes: And here are aggravating few seconds of your life that you waste on this  website : This is a reaction site telling Watson that she is  going to be the next actress who will be the target of what has caused a stir in Hollywood and Social Media this month; nudes. This hacker, has taken over icloud accounts of stars like Jennifer Lawrence and Kate Upton and released their private photos.  ...